We listen. We build. We leave.
You don’t have a sales problem. You have no sales infrastructure.
I’ve built two PEOs from zero — one of them I founded, scaled, and sold. Now I build the revenue engine for emerging PEOs that aren’t big enough to hire a CRO and can’t afford another lost year.
Why Janus
Romans invoked him first. Before Jupiter, before anyone.
Janus was the god of beginnings and doorways — ianua is where we get the word. Nothing could properly start without him, which is why his name opened every prayer and gave its name to the first month of the year.
He’s rendered with two faces for a reason that has nothing to do with duplicity: one looks back at what already happened, one looks forward at what comes next. That’s not a metaphor added to the brand. It’s the actual method.
Looks back
Win/loss history, pricing data, retention by cohort, the deals that actually closed. We listen to what already happened before touching anything.
Looks forward
The playbook, the pricing model, the pipeline stages — built from what the first face found. We build only after we know.
We leave
Janus kept the threshold, not the house. The entire purpose of a door is that you walk through it and it stays standing without you.
Revenue leaks where nobody is looking.
Most PEOs go hunting for more leads. The expensive breaks are almost always in the middle — deals priced on instinct, and implementations improvised one client at a time. You feel both of them a year later, in the renewal.
The pattern I keep finding
Emerging PEOs stall in the same four places.
Not because the operators aren’t good. Because nobody has built the machine underneath them — and the founder is still the best salesperson in the company.
- 01The founder is the sales team
Revenue is capped at one person’s calendar. Every hire so far has failed to ramp because there’s no playbook to ramp into.
- 02Pricing is a negotiation, not a model
Deals get won on gut and lost on margin. Nobody can tell you which accounts are actually profitable at renewal.
- 03Pipeline is a spreadsheet of names
No stages, no exit criteria, no forecast anyone believes. Selling season arrives and the number is a guess.
- 04Implementation eats the win
You sell 40 and keep 30. Onboarding is improvised, and first-year attrition quietly funds your competitors.
Services
Scoped work, not open-ended advice.
Each of these is something I have built and run inside a real PEO — not a framework I read about.
Revenue Engine Build
Playbook, ICP, stage architecture and exit criteria in your CRM, funnel metrics, comp design, and the hiring profile for your first real sellers.
Pricing & Profitability Modeling
The pricing and profitability tools I built for my own PEO and that are still in use under successor ownership, rebuilt around your carrier mix, WC program, and PEPY targets.
Pipeline & Capacity Planning
Coverage targets, quota math, and an operating rhythm built around how you actually sell — whether that’s concentrated at January 1 or running year-round.
White-Glove Implementation
The onboarding methodology I designed and rolled out nationally — built to shorten implementation meaningfully and protect first-year retention. Sales handoff through first clean payroll.
Fractional CRO
Standing revenue leadership on a monthly retainer — forecast discipline, deal strategy, rep coaching, and carrier-side leverage without a $300K hire.
Buy-Side & Sell-Side Review
Revenue quality, pipeline integrity, and retention risk assessed the way an acquirer will actually assess them. I’ve been on both sides of a PEO transaction.
The AI revenue stack
I don’t advise on AI. I’ve shipped it.
Working tools, built in a live PEO sales context. They come with the engagement and your team runs them — this is team infrastructure, not a productivity hack.
Prospect Research Agent
Turns raw workers’ comp proof-of-coverage data into structured, CRM-ready prospect records with qualification scores and messaging angles. Batch-processes a whole territory.
Deal Velocity Diagnostic
Reads your open pipeline and flags where deals are actually dying — by stage, by rep, by objection — instead of waiting for the end-of-quarter post-mortem.
Install-Base Fit Scoring
A six-signal model that ranks your existing book for upgrade or expansion potential. Built for PEOs sitting on an under-mined client base.
About that third word
A consultant who never leaves isn’t a consultant. That’s overhead.
The business model of most advisory work is to become necessary — a retainer that renews because nobody in-house can run the thing that got built. I’ve been the operator on the other side of that invoice. For a PEO with forty clients, it’s a terrible trade.
So the work gets built with whoever is going to own it, documented while it’s being made, and tested against live deals before I go. Check-ins at thirty and sixty days are included, because the first month is where new process quietly dies. Then you have it, and I don’t.
One exception, stated plainly: fractional CRO is the engagement where staying is the whole point. That one runs month to month after the initial term, and you should end it the moment it stops earning its keep.
Who you’d be working with
Thirty years, one industry.
I started as the first PEO sales rep in South Florida and finished at Oasis as a Regional Vice President running 43 people across eight markets. Then I stopped selling for someone else’s PEO and built my own.
JanusHR went from an idea to a licensed Florida PEO with 40+ clients, 800+ worksite employees, and more than $180 million in processed payroll — launched months before a global pandemic, and acquired in 2023. My own book came through that transition with retention in the high nineties. After the sale I stayed on to lead sales as an equity shareholder.
I know what your week actually looks like, because I’ve had it.
- Strategic Consultant, PEO IndustryPresent
- SVP Sales & Equity ShareholderPost-acquisition · 2023–2025
- Co-Founder, President & CEOJanusHR · 2018–2023
- VP Strategic PartnershipsOasis Outsourcing · 2015–2018
- Regional Vice PresidentOasis Outsourcing · 2005–2015
- First South Florida RepOasis Outsourcing · 1997
Start here
Thirty minutes. Bring your pipeline.
No deck, no discovery theater. Tell me where the revenue is stuck and I’ll tell you whether I can fix it — and roughly what it would take.
Get started